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P&G Creates New Cleaning Tool

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By: Karen McIntyre

Editor, Nonwovens Industry

Procter & Gamble has introduced Mr. Clean Magic Reach, a new cleaning tool designed for the bathroom and its hard-to-reach places. From the long-trusted Mr. Clean brand, Mr. Clean Magic Reach quickly cleans bathroom surfaces, including in and around the sink, behind the toilet, all tub and shower surfaces as well as the bathroom wall and floor tile.

Featuring a pivoting football-shaped head, Mr. Clean Magic Reach allows for effective cleaning of what 40% of people call “The hardest to clean bathroom surface,” that often-overlooked area behind the toilet. Furthermore, the tool’s head is removable to help its user attack all bathroom surfaces with the simplest of ease. Mr. Clean Magic Reach even boasts an extendable four-foot pole, reaching high and low to clean the entire bathroom.

Magic Reach includes both disposable scrubbing and mopping pads that allow for a quick one-two punch combined with an effective clean. Pads are easy to sue and even easier to throw away once cleaning is complete. Both pads attach to Mr. Clean Magic Reach’s unique-shaped head and help to wipe away dirt, grime and bathroom soap scum.

Mr. Clean Magic Reach retails for $12.99 at major mass market, grocery, hardware, club variety and drug stores nationwide.

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